There are three basic ways to create a radio network. One is to buy a bunch of radio stations and you've got yourself a network. The other is to sign affiliate agreements with radio stations willing to pay you for your content. The third is to pay radio stations for the time to broadcast your content on their station.

Liberal radio network start-up Air America went the third route. It's a reasonable business model. Invest in getting your message out to a broad audience without having to buy individual stations. Attract enough listeners to your product that other stations start to want your content badly enough to pay you for it.

It probably works a little better if you pay the bills.

Posted by: Stephen Macklin at 02:04 PM | No Comments | Add Comment