I saw on the news that al Gore put on some sort of Global Warming Music Festival. I'm not sure but I think they achieved their goal of rocking out and emitting a world record amount of carbon dioxide for a single event. With the possible exception of the eruption of Mount Pinatubo. I suspect it may be a closer contest for volume of hot air expelled.

The stated purpose of the extravaganza was to raise awareness and "consciousness" of man-made global warming. Which of course is complete bullshit. Unless you have been in a coma for the last few years - even if your only news sources are the Daily Show and E-News Daily - you are aware of global warming.

The al Gore show was classic event marketing. It was designed to make people feel like they were doing something about global warming and that it felt good doing it. The goal was to create a positive emotional connection to fighting global warming so that when the sacrifices start they wont notice until its too late.

It's not going to work.

Aside from generating a massive carbon footprint, Live Earth represents the moment that concerts for a cause jumped the shark. Bob Geldoff must be pissed.

Posted by: Stephen Macklin at 03:07 PM | No Comments | Add Comment