September 06, 2009
Getting Apple Wrong
Glenn Reynolds who runs a regular series of posts titled "Bites from the Apple" in which he links to a number of MAC sources, apparently doesn't pay too close attention to his subject matter.
Today the post "THINGS THAT DON’T SUCK" he writes:
So when I bought my new MacBook Pro a couple of weeks back, it was obvious that there was a recession on — not only did I get a discount for being UT faculty, but they threw in a free 8GB iPod Touch.
The free iPod Touch is an annual Apple back to School promotion- not an indicator of the recession. It's goal is to get Macbooks into the hands of college students. Reynolds got his by virtue of having the college ID that got him his standard educational discount.
The iPod promotion serves another purpose for apple as well. Every fall, they hold a press event at which they unveil the newest versions of the iPod family. This year's event is scheduled for September 9. The back to school give-away helps to clear out old inventory that they were going to take a loss on anyway. The cost of giving away a soon to be discontinued iPod model is probably less than the margin they are making on the sale of the computer.
Reynolds, who is also a digital photography enthusiast, may find himself disappointed on September 9 when Apple announces the new iPod Touch that includes a camera.
Posted by: Stephen Macklin at 10:14 AM | No Comments | Add Comment
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