November 05, 2008
More From ad tech
For a conference on digital advertising, ad tech seems to be rather heavy on the politics.
I got in early before the key note and they have a video loop homage to The One playing.
I have already had one person ask me what I thought of the "historic" election of The One. The conversation went like this:
I think asshole must be the new code word for racist.
First speech first moment the guy running the show held up the front page of the NY Times to much applause.
Thankfully they then moved on to discuss the actual content. However I think EVERY speaker will start by praising THE ONE.
The current speaker, Shelly Lazarus Chairman & CEO
Ogilvy & Mather Worldwide, is proclaiming that The One was victorious because he was more digital. She says The One ran a ground breaking campaign - no mention about the law breaking part. The credit card fraud never seems to come up.
She says to imagine if The One governs the same way he campaigns. Ruthlessly suppressing critics?
She actually said The One had a web site with "all the bells and whistles." Except of course for basic credit card address verification.
Her take on The One's marketing "The used every trick in the book."
Finally she's off The One and on to something else. A really good presentation of digital marketing.
I almost dread the end of this presentation not so much for its content but because inevitably the next speaker will pay their own homage to The One.
The next session is about to begin so here comes another tribute to The One. And it's a panel discussion so there's going to be a bunch of them doing it. The panel is about digital creative so once we get past what a fabulous historic day it is it should at least be interesting. This is actually one of the primary pieces I came here to see. This guy says The One's campaign was about "a way of being."
I got in early before the key note and they have a video loop homage to The One playing.
I have already had one person ask me what I thought of the "historic" election of The One. The conversation went like this:
Her: "Don't you think it's great that Obama won the election?"
Me: "That depends on how you want me to answer."
Her: "What do you mean?"
Me: "Do you want me to judge him by the content of his character or the color of his skin?"
Her: "I don't get it."
Me: "I personally don't care what color skin the president has. I think it sucks that we'll have a president with his ideas for the next four years."
Her: "You're and asshole."
Me: "Have a nice day."
Me: "That depends on how you want me to answer."
Her: "What do you mean?"
Me: "Do you want me to judge him by the content of his character or the color of his skin?"
Her: "I don't get it."
Me: "I personally don't care what color skin the president has. I think it sucks that we'll have a president with his ideas for the next four years."
Her: "You're and asshole."
Me: "Have a nice day."
I think asshole must be the new code word for racist.
First speech first moment the guy running the show held up the front page of the NY Times to much applause.
Thankfully they then moved on to discuss the actual content. However I think EVERY speaker will start by praising THE ONE.
The current speaker, Shelly Lazarus Chairman & CEO
Ogilvy & Mather Worldwide, is proclaiming that The One was victorious because he was more digital. She says The One ran a ground breaking campaign - no mention about the law breaking part. The credit card fraud never seems to come up.
She says to imagine if The One governs the same way he campaigns. Ruthlessly suppressing critics?
She actually said The One had a web site with "all the bells and whistles." Except of course for basic credit card address verification.
Her take on The One's marketing "The used every trick in the book."
Finally she's off The One and on to something else. A really good presentation of digital marketing.
I almost dread the end of this presentation not so much for its content but because inevitably the next speaker will pay their own homage to The One.
The next session is about to begin so here comes another tribute to The One. And it's a panel discussion so there's going to be a bunch of them doing it. The panel is about digital creative so once we get past what a fabulous historic day it is it should at least be interesting. This is actually one of the primary pieces I came here to see. This guy says The One's campaign was about "a way of being."
Posted by: Stephen Macklin at 09:25 AM | No Comments | Add Comment
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