Sending The Wrong Message

Some companies just don't seen to get the idea that EVERY impression they make on their customers matters.

While driving down the highway the other day, I was passed by a generic white van with a large GE logo and the words Appliance Repair. I only noticed it because I tend to notice they type on everything. If you asked me a billboard we just drove buy I'm more likely to comment on their use of Futura than to be able to tell you what the billboard was advertising. It's an occupational hazard.

It's not likely that I would have remembered the logo or what they the words on the side of the van had I not read what was on the back of the van. In addition to the standard "How's my driving," (it was good) there was a line of type that read:

Clearly the inclusion of this had have been mandated by the legal department or some "Safety Department." In other words some corporate middle manager who insisted on getting his "input" included in the van graphics regardless about what it says about the company and it's brands.

I don't know about you, but I will think twice about buying an appliance from a company who's repair van has to warn of frequent stops.

Posted by: Stephen Macklin at 06:09 PM | No Comments | Add Comment